01 / Define the job
Participation in existing communities, a branded subreddit, paid acquisition and AI visibility involve different deliverables. Decide which outcome matters first, and what your team can contribute through experts, content and approvals.
02 / Understand how the team participates
Ask who owns the accounts, how contributors disclose affiliations and how they follow each community’s rules. A proposal should explain moderation and escalation, not just the number of posts it will produce.
Reddit’s rules prohibit spam and content manipulation. Review Reddit’s rules alongside the rules of each target community. Avoid invented customer experiences, coordinated voting and ban evasion.
03 / Read the case, not just the headline
Ask for the baseline, dates, market, precise metric definitions and the source of the data. Monthly impressions are not six-month totals. Referral traffic is not automatically incremental revenue. A client logo does not establish a specific Reddit engagement.
04 / Make GEO measurement explicit
Agree the question set, engines, market settings, dates and repeat-test method. Separate brand mentions, recommendations, cited URLs and referral traffic. Do not treat search volume or Reddit views as measured AI answer impressions.
Your agency-call checklist
- Who works on the account, and what is done in-house?
- Which communities, languages and market hours are covered?
- How are affiliations disclosed and moderator permissions handled?
- Who owns the accounts, content and data at handover?
- What do fees cover, and what is charged separately?
- How are results measured, and what are the attribution limits?
- What happens if content is removed or a community changes its rules?
Put it in a brief
A common brief makes proposals easier to compare. The tool below creates a document you can copy or download and share with whichever agency you choose.
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